Drake Alleges UMG & Spotify Used Bots To Boost ‘Not Like Us’

Toronto rapper Drake alleges UMG & Spotify deployed bots to “artificially inflate” Kendrick Lamar’s “Not Like Us” violating the RICO act.

Proper each time you suppose Drake and Kendrick Lamar’s summer time squabble is fading away proper into a far off memory one different expansion occurs. Whereas Kendrick didn’t kick Drake’s once more in another time on his latest problem GNX the Canadian is still stuck on “Not Like Us” it sort of feels. In accordance with Billboard, Drizzy has initiated a lawsuit against his label Common Music Group, and Spotify over the chart-topping document.

Drake’s Frozen Moments LLC alleges UMG deployed an illegal “scheme” using corrupt methods to make sure the slanderous track ruled streaming corporations.

“UMG didn’t rely on likelihood, or even abnormal undertaking practices,” legal professionals for Drake’s company write. “It instead introduced a advertising marketing campaign to keep an eye on and saturate the streaming corporations and airwaves.”

Surprisingly the filing accuses UMG of violating the “RICO” act alleging the “scheme” is an arranged crime along false selling. Yahoo Studies Drake claims UMG “refused to engage” in discussions over the topic when faced. It’s worth noting it’s alleged Drake was once directed to sue Kendrick Lamar over the allegations instead of UMG or Spotify.

“It instead introduced a advertising marketing campaign to keep an eye on and saturate the streaming corporations and airwaves with a song, ‘Not Like Us,’ as a way to make that song move viral, along side thru the usage of ‘bots’ and pay-to-play agreements,” the filing states, claiming UMG charged Spotify 30 % less than its conventional licensing fees in business for Spotify pushing ideas for “Not Like Us” to “shoppers who’re looking for other unrelated songs and artists.”

Additionally, the pre-lawsuit filing accuses Spotify of failing to expose they received reimbursement for recommending the song. Allegedly as the beef carried out out Drizzy believes UMG terminated body of workers who had ties to him.

“[Drake}won knowledge that UMG has been taking steps in an obvious effort to hide its schemes, together with, however no longer restricted to, by means of terminating workers related to or perceived as having loyalty to Drake.”- the submitting alleges.

Suing over a diss monitor is nearly unfathomable and will be the maximum non-hip-hop motion we’ve observed in rap historical past. However, if Drake is prepared to roll the cube at the topic optimistically he has sufficient proof to make it repay finally. Previously the Canadian reminded us each probability he may that UMG signed him to Republic Record for a deal allegedly value $400M. Now he’s making ready to sue the label months after unleashing “100GIGS” which incorporated hours of unreleased pictures at no cost. Maybe that is his lengthy awaited “plot twist” he teased.