Joey King and Emily in Paris actor Lucien Laviscount are collaborating in a couple in a funny new trade for e.l.f. Cosmetics!
Within the brand new ad, Joey reveals a creative means to use the No. 1-selling elegance product, Energy Grip Primer. She painted her face to suggest her favorite football team, sporting the makeup to satisfy the parents.
“It doesn’t topic what you’re keen on – fandoms raise people jointly!” Joey discussed in a press release. “This advertising and marketing marketing campaign, like fandom, is encouraging everyone to express themselves and their individuality. However it’s moreover reminding us of the problems that help us stick jointly – like a really nice primer from e.l.f. or love for the home team!”
“Being a part of this advertising and marketing marketing campaign has been the sort of handle,” Lucien added. “Whereas I would possibly not have ever expected to seem in a makeup trade, I consider my first being with e.l.f. is the perfect part! Doing something sudden and entertaining, specifically with a type that’s known for disrupting norms, has been a focus of my sports activities actions season.”
The emblem new “eyes. lip. face. fandom.” advertising and marketing marketing campaign will also be featured all the way through the rest of the football season!
Head inside of to have a look at the trade…
Watch underneath.
FYI: For the “In-Legal pointers” glance, Joey is sporting a Tory Burch blouse and handbag, a Helena Magdalena robe, Malone Souliers shoes, Spanx undergarments, Melinda Maria rings, and Saule necklace and earrings. For the “Wedding rite” glance inside the extended decrease, she’s sporting a Pronovias robe, Self-Portrait earrings, and Melinda Maria rings.
Watch the extended decrease underneath!
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