Beyoncé is showing off her cowgirl glance inside the merely introduced Levi’s “REIIMAGINE” advertising marketing campaign!
The “LEVII’S JEANS” singer takes the spotlight once another time inside the fashion’s new advertising marketing campaign, “that celebrates the fashion’s legacy while pushing its creative limitations.”
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This new advertising marketing campaign reimagines the fundamental Levi’s seems and advertisements by the use of the lens of Melina Matsoukas, with the main bankruptcy reinterpreting the 1985 “Launderette” ad, that incorporates Queen Bey herself.
“My song ‘LEVII’S JEANS’ celebrates what I consider is the last word Americana uniform — something all people placed on with excitement,” Beyoncé shared in a press release. “I’m commemorated to paintings with Levi’s® to create quintessential American iconography. Denim on denim has generally been observed by the use of a male lens, so this reimagining advertising marketing campaign, which celebrates the iconic female viewpoint, is essential to me. I stay up for exploring progressive strategies for our visions to align in empowering ladies and honoring their energy.”
“The Levi’s® fashion has and all the time will be the unofficial uniform for those shifting forward inside the pursuit of upper. We consider a key part of that’s again and again breaking and establishing the codes of custom,” Kenny Mitchell, world leader promoting and advertising officer of Levi’s®, mentioned. “In collaboration with Beyoncé, we find the power of reimagination by the use of this advertising marketing campaign, helping us to connect with our fans in new strategies and supporting the growth of our ladies’s undertaking since the definitive denim way of life fashion.”
The pictures were taken via Mason Poole, while the visuals for the selling marketing campaign are performed via Marcell Rév.
Try Beyoncé’s Levi’s advertising marketing campaign video, which accommodates a snippet of her song, right kind proper right here and notice all the pictures inside the gallery!
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